Saturday, May 14, 2011

You Have Been Spotted!

These days I put a lot more thought behind where I spend my very hard earned dollars. I'm so tired of shopping at places where they make you feel like you should be thanking them for letting you spend your money there, or better yet they don't acknowledge you at all. As a Lifestylist® ,my mantra is Your Life. Your Style Your Way. It should be about you, the consumer not me. Today I had a wonderful experience at a store, and I wanted to share some of what they are doing and why I'll be going back because of that experience.

Attitude starts at the top, and when I went to the Summer Soiree today at the Dallas 7 For All Mankind, I could tell they had great management. From the manager (who was an absolute delight) to the sales team, they seemed excited to be there and to have me visit their store. I love the fact that they had a sign back by the dressing rooms that stated "Collaboration - No one becomes the best alone" - so true! Because it was a special event, they had music, libations, and a photographer, and when someone got their picture taken they were handed a card that said "You Have Been Spotted!"

Photos taken by Lisa Stewart Photography of the event were being immediately downloaded and added to an album on the 7 For All Mankind Facebook page. You were then invited to tag the photo of you so you could share it with your friends. They also had fantastic goodie bags that included fun summer products that had a retail value of more than what the minimum was you needed to spend to receive one. I saw very few people leaving the store without one.

They also let me know that by "liking" their Facebook page or following them on Twitter you get access to lots of special events and savings. As I customer I love getting rewarded for my loyalty, and it keeps me going back to the stores that appreciate that loyalty.

Oh - and did I mention how amazing their jeans are? They truly are the best fitting jeans in the world!

7 For All Mankind Hosts a Summer Soiree

Summer is officially here, and I'm ready to start my summer shopping! The perfect place to start is 7 For All Mankind - the World's Premiere Premium Denim Lifestyle Brand.

They are hosting a Summer Soiree in Dallas today so I stopped by to see what was new. I am very hard to fit, but they showed me jeans and even a dress that I felt good in!

Looking forward to showing off my new look in Rochester next week at the launch of the Lifestylist Designed @home Builders YMCA Dream Home.

 

Sunday, May 8, 2011

What is a Social Media Lifestylist?

I can't believe it's been almost 10 years since I received the trademark registration of the term Lifestylist! I had been using the term for quite awhile as the definition of what I do, then a wonderful mentor recommended that I trademark the term to protect it. Wonderful advice, and it has been a decision that I have never regretted.

I bought my first domain names when we were still using dial up connections and no one had a clue what to do with a name after you bought it. Again I have been very fortunate to have great advisers around me and because of them I own some very powerful domain names. As Facebook, Twitter, Blogger, YouTube and LinkedIn began to become important, I discovered social media. Most of my clients are on shoestring budgets, so introducing them to the power of social media and how it can help them develop their brands and businesses was a great way to help them stretch their marketing dollars.

So what is a Social Media Lifestylist? That would be me! Lifestylist® Suzanne Felber has been recognized as the go-to person for developing social media programs that will produce results. Her Lifestylist.TV Channel features interviews with lifestyle issues and concerns including puppy mills and the groups dedicated to closing them down, home builders, fund raising homes, and some amazing interviews yet to come! You can also find us at: www.socialmedialifestylist.com. www.socialmedialifestylist.net, and www.socialmedialifestylist.info. This Lifestylist® is against buying designer dogs and is all about rescue, so if you read something else it's incorrect.

The first advice I always give to my clients is to be sure and purchase any domain names that might have to do with your brand, and this is why we have the Social Media Lifestylist domains.

We also believe in giving back to the communities we love and we handle the social media for the USA Film Festival, HomeAid / Home Builders Care Dallas, Chef Joanne Bondy, Photographer Lisa Stewart and Jack's Backyard. Future projects include Legal Honesty and some others we can't talk about yet :)

So if you are looking for a Social Media Lifestylist® to make your brand come alive, accept no imitations - it's a decision you won't regret.