OXO Rises Above Competitor

OXO Spinner 5It's just not easy doing business these days. Even when you constantly try and do the right thing, play by the rules, do everything you can to make the world a better place and treat your customers and employees like you would like to be treated, someone comes along and attacks everything you have worked so hard for.

OXO, a wonderful, ethical company that is known for it's ingenious products and ideas sent me an email today about a competitor that is accusing them of stealing a product idea and proceeded to put up a billboard stating these charges 2 blocks from the OXO corporate office. The CEO of Quirky - Ben Kaufman then staged a picket line outside of OXO to draw attention to their charges.

I guess they didn't realize that OXO doesn't only have smart designs, they are also really smart about marketing and intellectual property. They have been very supportive of the blogger community and came to us with the facts on this matter - all very well researched and stated.

It turns out that Quirky never went to OXO to voice their concerns and allegations even though the companies are within blocks of each other in NYC. When the President of OXO Alex Lee met with Quirky CEO in 2012 about product design and innovation Lee asked Kaufman "what steps Quirky took to protect the intellectual property (IP) of this broad community when inventors submit their idea in an open and public forum". Kaufman responded "Nothing. Speed to market is our best protection."

Almost every day I find another person or company that is using my trademarked term Lifestylist®. I spent a lot of time and money almost 15 years ago to trademark the term because I believed in it and wanted to protect it in the right way - legally. I've trademarked other terms and uses since then and it amazes me how many people never search the US Patent and Trademark records to see if a term they want to use is trademarked before they tie it to their brand.

So I am going to do for OXO what I hope other people will do for me. I'm going to share the OXO story, and I'm going to buy their products and support their brand. How we spend our hard earned dollars is the easiest way to let a company know what you think about their business practices and products. Up until now I have never heard of Quirky, but in the future I won't be spending a dime on any of their products just on principle.

OXO did a beautiful job of addressing this issue in social media and it is well worth reading. And leave it to them to change this into a positive - they are offering to give a "Patent Process Primer" to anyone interested so you can learn the correct way to protect your own intellectual property.

It's really easy for anyone to write anything these days whether it's right or wrong, and the responsibility of the blogging and social media community to bring to light injustices such as this. I really appreciate OXO sharing this important lesson with all of us and showing us how to protect our own intellectual property.

Getting Fit in 2013

Nike Fuel 7This Domestic Lifestylist® loves how seamlessly technology is blending with our homes, and after reading about some of the developments at the Consumer Electronics Show this year, we are going to have lots to talk about!

The Nike+ FuelBand has been out for awhile, but apparently other companies are now bringing versions of this to market. We have been using one for almost a year and love it! The Fuel Band keeps track of pretty much every step you take and converts it into "fuel points" as well as calories burned. You will be surprised how many calories you can use up doing housework or basic chores. YOu set a goal, and such it to a site online that will tell you how you are doing on a daily, weekly, and monthly basis.

It looks like a rubber bracelet and also functions as a watch. The only thing I don't like about it is that it doesn't work on a bike, but I'm sure that they will have something new soon.

I'm adding this to the LifestylistList as a great way to work on a healthier 2013.

A Clean Slate: Channeling Your Domestic Lifestylist in 2013

THIF Clothes 7THIF Clothes 11
It always seems like when it gets colder I start nesting. It's so dreary outside now is the perfect time to clean out closets and do those tasks I don't want to do when it's gorgeous out.

The domestic side of the Lifestylist® Brand is not only about what I do for myself and my family, but what I can do for others.

There are great sales right now on clothing and home items, and the colors that are available are gorgeous. There were some deals that I couldn't walk away from, but we have a rule in my family - if something comes in, more needs to go out.

There are lots of important non-profits that help women "dress for success" and give them the skills and clothes to be able to successfully interview and land a new job. We are also very involved in groups that help homeless families and abused women get back on their feet, including Shared Housing and Genesis Women's Shelter. Knowing that I'm going to be helping others by cleaning out my closets helps me to dig a little deeper and let go of things I might have held on to than can have a better use with someone else.

Today was a great day - I got some great new looks in my closet and helped a lot of women in the process. Recycling at it's finest!

Finding Joy in 2013

NY2013
Another year is almost behind us, and I think most of us are looking forward to a fresh start in 2013.

Last year made it clearer than ever that nothing is more important than relationships. I feel so fortunate that I was able to spend time with my cousins I hadn't seen in years, had some great sister time and what was most important, got to spend a lot of quality time with my kids and grandkids.

Being around the grandkids reminded me how wonderful it is to always be looking forward to tomorrow and the opportunities it brings. The amazement of what a fantastic job my kids are doing as parents, and how talented their Jr Lifestylists are keeps reminding me how important it is to spend time with family.

Here's hoping that 2013 is filled with hope for all of us, and we remember what brings us joy.