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Showing posts from April, 2008

Taking Advantage of the Competition

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Let's face it - with all of the media coverage about the "housing slump" consumers are expecting more and willing to pay less for the home of their dreams. We are having to really evaluate the return on every dollar that we spend and what the return can be on that investment.

As someone that makes their living merchandising model homes nothing hurts me more than to visit a builders community and see homes that aren't living up to their potential. I was in Las Vegas for a speaking engagement last week and went out to look at what was new and exciting in the Vegas market and I had a huge surprise. The most exciting, innovative, and memorable communities were multi-family and the most disappointing were communities that were built by national builders and had at least 8 models (and some a lot more than that) in each area. I'm going to write at length about the multi-family communities at length later, but until then if you are anywhere near the Las Vegas area be sure…